To wrap up the New Media Certificate, I completed Capstone which is the ultimate culmination of all things NMI. During the Capstone semester, New Media students are teamed with a client to help them solve a problem. Through this project, I was lucky to work with an awesome team and client. I learned a lot about creating different marketing strategies, designing deliverables, and managing a team in my role as Project Manager & Design Director. Our client was Crawford Investment Counsel, an independent investment firm located in Atlanta. Over the Capstone course, my team and I produced work for Crawford to help them achieve their goal of attracting 100 high-net-worth clients. Our project includes three main deliverables: website redesign, data analysis, and marketing strategy. We utilized several tools, such as Figma, to expand Crawford’s marketing and communication strategy. We presented to clients, family, and friends at SLAM and recorded a trailer, summarizing our semester's worth of work for Crawford. I also wrote an in-depth case study (here!) on Medium to expand on the project details.