Classics Undone
I worked with UGA's first non-profit collaborative film, Classics Undone, to help promote their movie release. As the Account Executive, I managed a team of 14 members to plan and complete campaign work for our client. Our team crafted concepts and message executions as part of a strategic advertising campaign to raise awareness of the film among the local community and reach fundraising goals.
Athens Mini Pancakes Plans Book
Along with a team, I helped to build a creative advertising campaign for a local Athens business, Athens Mini Pancakes. Our plans book features a situation analysis, marketing and communication direction, and 8 different executions. With a clever play on words, referencing the "mini" size of the pancakes, we ideated a main campaign slogan: "It's the little things." The corresponding executions highlight this slogan and help to spread awareness of the business within the local Athens community.
Brand Conception
Inspired by my occasional desire to relive my childhood and the idea of nostalgia, I imagined a brand concept and brick-and-mortar business for an immersive experience that allows visitors to go back in time to the early 2000s and live out their childhood again. I created a brand kit, brand mantra, and brand experience to conceptualize my idea better.
Brand Collaboration
I created an exclusive brand collaboration between LoveShackFancy and Veuve Cliquot to create a special edition champagne bottle and packaging. This brand collaboration is intended to appeal to LoveShackFancy and Veuve Cliquot's similar audiences and values.
Brand collaboration explanation
Mockup
Brand Aid
Inspired by past winners of the Cannes Lions, I worked with a team to create a hypothetical campaign that was "out of the box" and helped to tell both a good story and create actual change for the good. In collaboration with fellow advertising students, we brainstormed a list of possible companies and campaigns before landing on the popular shoe brand Hoka. With a play on the phrase "walk in another person's shoes," we decided to create a campaign for Hoka that would allow guests to better understand and destigmatize the experience of homelessness through an immersive pop-up experience. In order to actually create postive change as well, shoes and funds would be donated and the pop-up shop would be staffed by homeless people to guide their exit out of homelessness.
Brand Aid Poster for Hoka for the Homeless